Media Kit
Contact:
Katie Reyes, Marketing Communications Manager
407.563.7047 | KReyes@TurnstileMediaGroup.com

FOR IMMEDIATE RELEASE

GOLFWEEK CUSTOM MEDIA LAUNCHES SUCCESSFUL MOBILE TOURNAMENT PROGRAM INITIATIVE

ORLANDO, Fla. (Feb. 10, 2016) — Golfweek Custom Media debuted its brand-new Mobile Tournament Program platform with great success at last week's Allianz Championship. Increasing fan engagement through interactive content, along with creating new marketing avenues for sponsors, the Mobile Tournament Program proved to be an exciting enhancement to the overall experience of the Allianz Championship.

"As the Allianz Championship celebrated its tenth year in Boca Raton, we were thrilled to have the Mobile Tournament Program as a new addition to the event," said Anthony Greco, director of corporate sales & marketing for the Allianz Championship. "This innovative asset gave our fans a new perspective on the tournament and opened up more opportunities for sponsors."

Designed exclusively for smartphones, each Mobile Tournament Program provides a unique experience for event attendees and far-away fans alike. Four simple navigation categories give users access to special content from Golfweek Custom Media experts and their participating partners.

  • Course Info & Map: Hole stats, flyover videos/photos, interactive course maps and tournament trivia
  • Pairings & Players: Daily tournament pairings, player bios/stats and player trivia
  • Feature Stories: Exclusive articles, daily news, photos/videos and podcasts/interviews
  • Live@: Live scoring, weather updates, real-time blogs and social feeds
  • "These Mobile Tournament Programs add a whole new dimension to the events," said Golfweek Custom Media Publisher Michael Hagmann. "Building upon three decades as the leading producer of programs and pairings guides, we're evolving our products even further so we can provide golf fans the opportunity to experience events like never before."

    In addition to the Allianz Championship, Golfweek Custom Media will be producing Mobile Tournament Programs for the following 2016 events: Honda Classic, Valspar Championship, Arnold Palmer Invitational presented by MasterCard, ANA Inspiration, Swinging Skirts LPGA Classic, Zurich Classic of New Orleans, Wells Fargo Championship, Colonial National Invitation Tournament, Quicken Loans National, Dick's Sporting Goods Open and Deutsche Bank Championship.

    Visit http://Program.Golf/Allianz on your smartphone to check out the Allianz Championship Mobile Tournament Program. For more information on Mobile Tournament Programs and advertising opportunities, go to GolfweekMediaKit.com/MobilePrograms.

    About Golfweek Custom Media
    Golfweek Custom Media is the industry's leading creator of official event publications, Mobile Programs, tournament magazines and custom collateral. Providing custom solutions that engage audiences and support multiple media channels, Golfweek Custom Media takes highly targeted content to a whole new level and is a division of the Golfweek brand. Founded in 1975, Golfweek is the most authentic, authoritative and independent voice in golf. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, its players and the golf lifestyle – all to golf's most important audience. The Golfweek brand also extends beyond the print publication to include the Golfweek Digital Network, Golfweek Events, Golfweek Mobile, TurfNet.com and The Golf Wire.

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